Privacy Policy

SILVER is committed to protecting your privacy. We use the information we collect about you to process orders and to provide a more personal shopping experience. Please read further for details about our privacy policy.

Information we collect about you:

  1. We collect your name and address information so that we can ship your order to you.
  2. We collect your email address so that we can confirm your order and keep in touch with you when we ship your order.
  3. Your telephone number is needed if we need to contact you urgently regarding your order or payment.
  4. When you enter a promotion or competition, we may ask for your name, address and e-mail address for administering purposes and notifying winners.
  5. We also take your details so that we can personalise your shopping experience by using your purchases to shape our recommendations about the products that might be of interest to you.
  6. We may also use the information we collect to occasionally notify you about important functionality changes to the Website, new SILVER services and special offers we think you’ll find interesting. If you would rather not receive this information, you may select to opt out at any time you receive a communication from us, or email us at

However, you do not have to provide us with any information you do not wish to.

Newsletter: If you have already signed up for our newsletter and wish to opt out, you can do so by emailing

Cookies: Our cookies do not store personal information but they do allow us to provide you with features such as shopping baskets and enable you to place an order with us. We can also recognise who you are so that we can provide a more personalised shopping experience and ensure your account and Loyalty Points are correct

Protect your information: SILVER transfers all personal information that you provide us with via SSL, and all information provided by you is stored in our secure database. If you have any questions regarding our policy or are uncertain on our policy please contact us by emailing